Guidelines for Newsroom Involvement in Live Events

Guidelines for Newsroom Involvement in Live Events  
 
The Washington Post believes conferences and other live events on topics of interest to our audience are a worthwhile extension of our journalism. They are intended to generate revenue as well.    
 
Washington Post journalists also participate occasionally in events organized by third parties, such as panel discussions in which they serve as moderators or panelists.  These sorts of events can provide important opportunities to maintain and extend our reputation, and to develop sources and other useful information to further our reporting.   
 
These guidelines are intended to ensure that newsroom participation in both types of events does not compromise – either in fact or appearance – the fairness, independence and integrity of our journalism. Part I articulates standards of demeanor and impartiality that our journalists should follow when participating in any live event, regardless of the organizer. Part II applies to events organized and/or sponsored by The Washington Post itself (either with or without additional sponsorship by outside parties). Part III covers participation by Washington Post journalists in events organized by third parties.   
 
NOTE:  For the avoidance of doubt, these guidelines apply only to events in which Washington Post journalists participate.  They do not apply to events sponsored by our Advertising or Marketing departments in which Post journalists do not participate except as invited members of the public (e.g., social events held by TastePost or PostPoints).  Nor do these guidelines apply to events that take place at The Washington Post building where the sponsor has rented our space and The Post has no other involvement in the event.   
 
Part I:  Standards for Participation by Post Journalists in  Live Appearances of Any Kind
 
Washington Post journalists are always Washington Post journalists, no matter what the venue. The reputations and knowledge of our journalists are well- respected and valuable, both to The Post and to the individuals who have developed them.  We must never abandon the standards that govern separation of news from opinion, the importance of fact and objectivity, the appropriate use of language and tone, and other hallmarks of our brand of journalism. Being in a live situation where we may be talking rather than reporting, writing, taking pictures or crafting images does not alter our core journalistic principles.  Except for opinion columnists, Post journalists should avoid making statements that could call into question their objectivity.  Post journalists should be civil, courteous, and professional in their remarks during live appearances, both in front of the audience and in less formal interactions.
 
Part II:  Newsroom Participation in Live Journalism Events Organized or Sponsored By The Washington Post
 
Post conferences or other live events must not compromise our journalism nor create an appearance that our journalism has been compromised.
 
As a general rule, the newsroom will only participate in Post conferences or events when there are multiple sponsors.  Post newsroom participation in single- sponsored events can create the appearance that we are trying to further that sponsor’s individual interest, especially if that sponsor has a direct financial or political interest in the topic.  Newsroom employees will participate in a single-sponsored Post conference or event only with the specific approval of the Executive Editor.  Even where there are multiple outside sponsors, care should be taken to ensure that no appearance of impropriety is created.   
 
Post-organized conferences or other similar live events where Post journalists participate must be on the record.  Sponsors will not determine the content or structure of a conference or other live event.  Newsroom participation is subject to the Executive Editor or his designee’s review of the content and structure of the program.   
 
Sponsors of events at which Post journalists appear should understand that Post editors independently determine the news value, if any, of the event, as well as any news coverage of the event sponsors.  
 
Post reporters can be consulted on persons who might be invited to a sponsored conference or event, but should not extend invitations for persons to take part in such events.
 
Part III: Newsroom Participation in Events Organized by Others
 
Post journalists frequently are invited to moderate or be a part of discussions organized by others and need not be reluctant to accept such invitations. In doing so, a journalist should obtain prior approval from his or her department head. The department head should understand the conditions that apply to the journalist’s participation in the event.
 
We adhere strongly to the principle that we pay our own way. We do not accept payment—either honoraria or expenses—from governments, government-funded  organizations, groups of government officials, political groups or organizations that take positions on controversial issues. A Post journalist also cannot accept payment to appear at an event from any person, company or organization that he or she covers.  And we discourage accepting payment from individuals, companies, trade associations or organizations that lobby government or otherwise try to influence issues the newspaper covers. Broadcast organizations, educational institutions, social organizations and many professional organizations—including many journalism organizations—usually fall outside this restriction unless the journalist is involved in coverage of them.   
 
When seeking approval to accept an invitation, Post journalists should disclose to their department heads whether they will receive any payment– either honoraria or expenses – for appearing at the event. Post journalists must also disclose to their department heads their participation in any non-Post speakers’ bureau.   
 
We generally favor on-the-record events that include some type of public element. Yet there will be times when Post journalists may be asked to moderate, observe or be a part of semi-public events where information is shared on a background basis. In such settings, it may be advisable not only to have prior approval from an editor, but also not to agree to conditions that would prevent the journalist from using the information discussed in subsequent reporting.